As a freelancer, I work directly with you through each stage of the project. There’s no need to navigate through layers of account managers or junior designers—just a clear, streamlined process that’s personalized to your needs. With over a decade of experience, I bring senior-level expertise to every part of your brand design, offering the quality you’d expect from an agency but with more agility and responsiveness. You’ll benefit from consistent vision, faster turnarounds, and direct communication, avoiding the misunderstandings and delays common in larger teams. Plus, I’m invested in building long-term client relationships and am dedicated to delivering quality that truly sets your brand apart.

Hiring a brand designer goes beyond just creating attractive visuals—it’s about building a cohesive identity that captures your brand’s essence and speaks to your target audience. While a graphic designer might focus on specific assets like logos, ads, or social media posts, a brand designer creates a holistic strategy that ties every visual and message together. I’ll help you define your brand’s personality, voice, and values, then translate them into a consistent look and feel across all channels. This approach ensures that every piece of your brand’s visual presence is intentional and aligned, building trust and recognition with your audience over time.

AI can be a useful tool for generating quick ideas, but it lacks the nuance and strategic thinking needed to build a truly impactful brand. A successful brand is more than just visuals; it’s a carefully crafted identity that resonates with your audience, aligns with your values, and sets you apart in a competitive market. As a brand designer, I bring expertise, creativity, and insight into your unique goals, ensuring that your brand isn’t just visually appealing but also meaningful and memorable. With me, you get a human touch and a strategic approach that AI simply can’t replicate.

I’m flexible with communication methods to fit what works best for you. My preference is Slack for real-time, day-to-day updates, but we can also connect via text, phone, or video calls. We’ll collaborate visually on Figma, a web-based workspace where we can both drag, drop, and comment directly on designs. Don’t have a Figma account? No problem—there’s a free version, and it’s very user-friendly. The only request I have is that we stick to normal business hours on weekdays. Maintaining these boundaries helps ensure a healthy, creative headspace for both of us.

We start with a exploration call to get to know each other. I like to learn a bit about each client—not only because you’re interesting people, but also because it helps me gain insight into your vision and approach to creative challenges. After that, I’ll send a brief questionnaire to better understand your brand and its short- and long-term goals. If you decide to go with me, I’ll then conduct an audit of your current branding (if you have one) and analyze your competitors, so we can strategically define a unique direction. From there, I’ll get to work, collaborating with you through multiple rounds of concepts and revisions until we arrive at an unforgettable brand identity built to stand the test of time.

I can confidently say that this has never been an issue with past clients. With over a decade of experience working with a wide range of brands, from Series A startups to multibillion-dollar unicorns, I’ve developed proven processes that help your brand stand out in competitive markets. My approach is designed not only to get you excited about your brand but also to ensure you're confident in its future direction. I'm always open to constructive feedback and include up to three initial options and three rounds of revisions in every project to ensure we’re aligned and you’re happy with the final result.