Projects - Yanni Davros

CLIENT

N/A

PROJECT TYPE

Brand Design

PROJECT YEAR

2024

The Challenge

Early-stage startups and underdeveloped legacy brands often struggle to articulate who they are visually. This collection highlights my work helping these businesses clarify their positioning, stand out in crowded markets, and build scalable brand systems from scratch — fast, focused, and deeply rooted in strategy.

My Role

As the lead and sole designer on each identity, I handled everything from discovery and strategy through logo design, typography selection, color development, and brand system expansion. Each brand required a distinct approach tailored to its business model, audience, and tone of voice.

Featured Brands

BidSource

A B2B freight bidding platform in need of a modern, trustworthy identity.

Designed a confident logomark based on a stylized “B” and modular grid.
Chose a bold yellow-orange to signal action and optimism, paired with cool industrial hues.
Delivered a system that works across web, mobile, and out-of-home.

PepTropia

A fresh platform curating nootropic and peptide suppliers.

Created a unique mark inspired by molecular and botanical forms.
Used vibrant green tones and sleek sans serifs to appeal to a science-forward DTC audience.
Extended the system with iconography and branded illustrations.

Smalby

A scrappy digital agency for small business owners.

Led with type-driven branding: clear, friendly, and highly legible.
Red, white, and blue palette signals trust and action for U.S. SMBs.
Built responsive social and signage assets to match small teams’ needs.

Photon

Inspired by real-world medical imaging tech used by my father’s company.

Created a logo based on waveform symmetry and radiology motifs.
Combined clean type with hospital-inspired blues and tech-forward contrast.
Applied across mock software UIs, trade signage, and presentations.

Moose Juice

A playful identity for a dev studio that doesn’t take itself too seriously.

Developed a lovable moose mascot and curvy, energetic logotype.
Used bold pastels and blobby shapes to convey fun and accessibility.
Designed for both professional tools and meme-worthy merch.

Jiffy Lube (Concept)

An unsolicited rebrand of a legacy automotive chain.

Modernized the logomark into a stylized “J” that suggests motion.
Refreshed the palette and type to better compete in the era of DTC auto service.
A passion project created to flex identity modernization for aging brands.

Outcome

Each brand system was tailored to its intended user base, product complexity, and tone — balancing strategy with strong aesthetics.
Several identities were implemented across websites, apps, signage, and digital marketing with consistent brand recognition.
The Jiffy Lube redesign attracted recruiter interest and demonstrated conceptual range beyond client work.
PepTropia and BidSource both saw improved engagement post-brand launch.

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Elevating Modern Brands with Bold Identity Systems

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