Projects - Yanni Davros

CLIENT

Canal

PROJECT TYPE

Animation

PROJECT YEAR

2024

Canal is an innovative platform that facilitates curated partnerships and modern dropshipping between retailers and suppliers. While leading the brand team, I identified the need for a clear and engaging way to help our sales team explain the platform to potential leads. Starting with a script from our marketing lead, I translated it into a visual narrative through detailed storyboards. Using Adobe After Effects, I brought the concept to life with animation, ensuring the product UI and concepts were simple and unobtrusive, keeping the focus on the core message. Designing and animating the characters was particularly enjoyable—I aimed to create a unique style that stood apart from typical corporate tech illustration trends.

Roles: Storyboard Artist, Animator, Audio Editor – Yanni Davros | Copywriter, Marketing Lead – Ela Lasić

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