Projects - Yanni Davros

CLIENT

Canal

PROJECT TYPE

Presentation Design

PROJECT YEAR

2024

The Challenge

Canal’s sales and partnerships teams needed a more modern, on-brand way to build presentations and one-pagers. Legacy tools like PowerPoint and Google Slides weren’t flexible enough to maintain design consistency, especially as Canal scaled. The existing deck templates were visually outdated, hard to use, and disconnected from the broader brand system.

My Role

I led the strategy, design, and implementation of a new modular deck system using Pitch. Working with the marketing team and brand partners, I developed a presentation template that reflected Canal’s refreshed identity while remaining flexible and easy to update across teams.

Process

Audited the existing templates and stakeholder workflows to identify pain points and brand gaps
Evaluated tools and selected Pitch for its modern UI and collaborative functionality
Designed custom layouts, iconography, and case study modules to support sales and partnerships use cases
Integrated brand elements such as Canal’s photography, typeface (Söhne), and color system into a unified visual language
Built the full template in Pitch, ensuring accessibility and ease-of-use for non-designers

Outcome

New deck system empowered cross-functional teams to build branded, client-ready presentations with ease
Improved visual storytelling and brand consistency in outbound materials
Streamlined updates across teams through Pitch’s collaborative tools
Received strong feedback from stakeholders for balancing usability with elevated visual design

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Go-to-Market Teams Empowered

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